PADI, the Professional Association of Diving Instructors, is the world’s largest recreational diving membership and diver training organisation. Founded in 1966, PADI is
responsible for administering the qualifications for diving instructors, offering a range of courses from entry to master levels as well as a variety of instructor certifications. With over 40 years under its belt, PADI has offices in Bristol, Switzerland, the US and APAC.
With an understanding that they receive 50% to 60% of their business through telephone calls, management foresaw challenges in the company evolvement strategy. Without a specific call centre environment or system in place to administer increased customer contact PADI was uncertain it would be able to continue to grow once it met its peak customer contact capacity.
PADI’s main motivation to replace their telephone system with a VoIP solution was to improve communication between offices, and increase the flexibility and mobility of their phone solution.
In addition, business pressures resulted in PADI requiring a larger office in Bristol causing a key issue with their existing telephone numbers.
Keen on transferring their numbers across to their new offices led to the need to find someone who could successfully provide SIP trunks.
With the central requisite to transfer their existing telephone numbers, and the necessity to improve their customer contact, the significance of finding a unified communications company that could quickly react to their needs was of the upmost importance.