There’s a lot of talk about the need for a cultural change within an organisation to new ways of working, before digital transformation can take place.

In my last blog I focused on five key areas where successful companies have changed the way they think and behave to achieve successful digital transformation. These areas were: customers, competition, data, innovation and value.

In the first of a series of articles, Renée Fredlund, MeetingZone’s Global Product and Marketing Director gives a personal view on how digital transformation is changing the way businesses deliver value.